Many startups that launched at the beginning of publishing’s digital transformation later pivoted to find a way to actually earn a profit.
One of the oldest of the many digital publishing startups is Open Road Integrated Media, founded in 2009. Now, the company has been gradually repositioning itself, shifting from its functions as a publisher to those of a marketing company.
Under its Ignition marketing services program, Open Road promotes titles from other publishers through its various digital platforms. One impetus for starting Ignition was that Open Road needed to find more content to promote to its readers.
That knowledge has allowed Open Road to counter the downward e-book sales trend traditional publishers are encountering.