International Journal of Marine Science 2016, Vol.6, No.6, 1-10
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exchange of messages to maintain coastal-environments based environments to create meaning and enrich the
general knowledge in dealing with negative environmental impacts caused by the activity of the beach tourism.
The attribute of social communication (Borrini-Feyerrabend et al., 2007) is advertising awareness, training, and
interactive learning.
Informing
Informing includes the fields of public relations, communications, and promotions. In universal, this
communication emphasizes the social-communication strategies undertaken by non-governmental organizations
and governments as well as companies and institutions, which normally reflects the overall organizational plan
that includes the missionary work, vision, and purpose (Carlsson and Berkes, 2005).
In many lessons, communications in the mass media are not effective for informing and influencing people's
preferences (Petty et al., 2009). Although the regime continues to strive and to impart their information through
the mechanism of allocation of communication through mass media to citizens, but it will simply afford a few
opportunities in the residential area to get down out of their talks behind the government's campaign (Weiss and
Tschirhart, 2007).
In summation, a kind of communication strategy: national campaign focuses on increasing awareness in
protecting and bearing on the surroundings in a sustainable manner has the objective to inform citizens about the
plan for the form of interpersonal communication, which constituted the chief origin of information using
television, radio, posters and pamphlets (UNICEF, 2005).
Improving the information in a professional manner, and discernment of the phenomena of all forms of easily
accessible data, is all important in disseminating information on the various findings. They can use it to improve
the knowledge and information to the public and relevant agencies in decision making as well as local and
national policies (The World Leisure Organization, 2008).
Communication is a process of consultation during the planning, research-driven, design, and strategic
interventions. Availability of information can motivate the attitudes and conduct of individuals or communities
involved in altering their perception (Bandura, 2001; and Barwick et al., 2014).
Raising awareness
To manage human resources and the environment more effectively, they would be executed by utilizing
cross-sector within social mobilization. Even more, it can heighten awareness of the public, stakeholders and
relevant institutions in participating in sustainable development through participatory strategies (UNICEF, 2005).
Meanwhile, to increase social consciousness among the public towards a strengthening program for tourism and
environmental protection very necessary to increase awareness of the program which is, likewise, useful for
keeping their economy in the present and in the hereafter. In summation, a more extensive participation of all
relevant sectors involved in the tourism industry is very influential in the successful participation of local
communities in an attempt to promote consciousness among the younger generation. This can be done through
training and educational programs with the concept of sustainable coastal tourism. This concept will increase
national values, societal norms, culture, and the environment in order to demonstrate respect, caution and
preservation of their natural surroundings. At the same time, this will increase awareness of a social
community-based programs-coastal tourism (Dagron and Tufte, 2006).
In an effort to create awareness and promote sustainable-tourism in the conservation of the environment and
regional culture, the necessary financial assistance to support the conservation program by program, mechanism,
registration, and monitoring of traditional heritage home and also make recovery of their property (Aall, 2014).
To keep local revenue sources, and facets of achieving balanced growth in economic action, environmental
preservation and cultural entrepreneur depend on awareness of coastal residential areas in advancing programs
