International Journal of Horticulture, 2018, Vol.8, No.3, 16-28
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extends its tentacles to different parts of the state for raw material procurement, processing and value addition
and capable of preparing value added products numbering 18 to its credit within a short span of time. They had
the banner of “Organic Moringa” (Plate-10). To keep up the promise of “Organic Moringa” they took stringent
measures in both production, processing, value addition and distribution functions. These are carefully monitored
by several agencies and the “Good Management Practice” certificate had also been received to its credit. The
details of value-added produce of Moringa are presented in Table 5.
Table 4 Details of Case Firm Dealing with Value Added Products of Moringa
SI. No. Particulars of Case Firm Name and other Details
01
Name of the Case Firm
M/S Miracletree Life Science
02
Form of Enterprise
Partnership
03
Year of Establishment
2015
04
Year of Registration and
Date
24.09.2016
05
Validity of Registration
23.09.2019
06
Address of the Firm
Chief Executive Officer, Miracle Tree Life Science, Plot Number 07; SF. Number 121 / 2,
Milakaranai Bus Stop, Madurai – 625018, Madurai District, Tamil Nadu, India
07
Type of Activity
Producer cum Manufacturing cum Exporting Firm
08
Nature of Products Dealt
Organic Moringa and its Value-Added Products
09
Number of Products Dealt 18
10
Name of the Partners
Er. R. Saravanakumaran, Chief Executive Officer,
Mr. Murugesh, Senior Agricultural Officer (Retd) from Tamil Nadu Agricultural University,
11
E-Mail Id
12.
Contact Numbers
+91 73735 06888;
+91 96777 05310
Moringa trees, from which Moringa products are produced, are originated from India and now found in African,
Asian and American countries such as Ghana, Philippines and Haiti. These products are commercially
manufactured by processing different parts of Moringa such as leaves, seeds, drumstick, gum and other parts.
Common uses of Moringa products are in food and health supplement, pharmaceuticals, cooking and cosmetics.
The different types of Moringa products are virgin one and are purely organic in nature depending on the method
of growing, harvesting and processing for extraction. The details of processing and value addition was not
disclosed by the Chief Executive Officer of the concern and hence the other information were presented. The
increasing demand for Moringa products in developing countries like India, USA, China and Brazil is one of the
primary drivers.
Moringa has the potential not only as a health food supplement but also a nutritional supplement in the fight
against malnutrition. The countries like USA and European Union have developed a standard for regulating
Moringa products currently. In order to enter Western Hemisphere health food markets, it is important for the
firm to pass food regulations and quality control norms imposed by the Western economies. In this respect, the
firm has poised to diversify and to develop different product line to promote Moringa trade by meeting the
regulations of Western union. However, the firm is also taking all the efforts to supply its products to demanding
nations.
5.1 Value added products of Moringa
Table 5 revealed that the value-added products manufactured out of Moringa products by the case firm is a
breakthrough. There were 18 products to their credit manufactured by them which are delineated below.
(1)
Moringa Leaf Powder
(2)
Moringa Leaf Tablets
(3)
Moringa Capsules
(4)
Moringa Oil
