International Journal of Horticulture, 2018, Vol.8, No.3, 16-28
20
(1)
Producer of Organic Moringa Produce in a big way
(2)
Processing and Value Addition of Moringa Produce and
(3)
Manufacturer cum Trader cum Exporter.
In this respect, the activities of the case firm and their products dealt are analyzed and presented in the Results
and Discussion chapter to fulfil the status of value addition in Moringa and to document the marketing practices.
Though Moringa production and trade is found to be impressive, the documentation of data is yet to develop in
the state of Tamil Nadu and India. None of the Government Publications are talking about the status of Moringa
and hence a small attempt has been taken to document the value addition practices in Moringa following the
defined sampling approaches delineated above.
4.2 Study period
The Primary data were collected from the sample respondents during the months of January to March 2017 and
the data were related to the agricultural year of 2016-2017.
4.3 Garrett’s ranking technique
The respondents were asked to rank their problems in production and marketing of Moringa produce. In Garrett’s
ranking technique, these ranks were converted into per cent position by using the following formula.
Per Cent Position = 100 X (R
ij
– 0.50) / N
j
Where, R
ij
= Ranking given to the i
th
attribute by the j
th
individual
;
N
j
= Number of attributes ranked by the j
th
Individual
By referring to the Garrett’s table, the per cent positions estimated were converted into scores. Thus, for each
factor the scores of various respondents were added and the mean values were estimated. The mean values thus
obtained for each of the attributes were arranged in descending order. The attributes with the highest mean value
was considered as the most important one and the others followed in that order.
5 Results and Discussion
Post Globalization era have permitted higher access to the market in different countries. Because of the enhanced
access to the market, value added products are emerging into the global scenario and has great foreign exchange
earnings to different countries. India has made a big penetration to send the Indian Mango among the fruits
followed by several other value-added products are being exported abroad. In this context, Moringa has find a
new dent in the international markets and hence the study has focused on the traders whom are involved in
promotion of Moringa based value-added products. Though Tamil Nadu is flourished with traders whom are
dealing with Moringa products, very few are involved in following different practices. They are enlisted and
presented below.
(1)
Establishment of Own Moringa Plantations
(2)
Establishment of Moringa Based Manufacturing Unit
(3)
Procurement of Moringa Produce like Drumstick, Moringa Leaves, Gum, Flowers etc.
(4)
Processing and Value-Addition of Moringa Produce
(5)
Distribution of Value-Added Products to Regional and National Traders
(6)
Export of Value-Added Moringa Products Abroad
All the above enlisted functions are performed by
M/S. Miracletree Life Science
firm based at Madurai, Madurai
District of Tamil Nadu and hence the firm has been approached and considered for the study to gather the trade
related information following a case approach. The details of the firm contacted are delineated in Table 4.
Table 4 revealed that the case firm is a registered agribusiness concern in the name of “Miracletree Life Science”
was established during the year 2015. A partnership enterprise registered with appropriate authorities and has the
validity of registration up to September 2019. Though the head quarter of the company is based at Madurai, it
