International Journal of Horticulture, 2018, Vol.8, No.3, 16-28
28
preparing value added products numbering 18 to its credit within a short span of time. They had the banner of
“Organic Moringa”. To keep up the promise of “Organic Moringa” they took stringent measures in both
production, processing, value addition and distribution functions. These are carefully monitored by several
agencies and the
“Good Management Practice”
certificate had also been received to its credit
Among the various products, the Moringa Wunder Mix is exported to Germany and has received good repute to the firm.
One hundred gram of Wunder Mix is priced at Rs 700/. The ingredients used are costly one and is being used for general
health and vitality in human. Other Products like Moringa oil and Moringa leaf tablets are priced at Rs 370 and Rs 360 per
unit respectively. India had exported Moringa leaves worth Rs 14.60 Crores in 2015. Among the Value-added products
of Moringa, Products like Wunder Mix, Moringa oil and Moringa leaf tablets are priced at Rs 700, 370 and Rs
360 per unit respectively. When one could listen to the export of Moringa leaf powder, the United States of
America is the single largest country is capable of absorbing 68 per cent of the total Moringa leaf powder
dispatched from Tamil Nadu followed by South Korea. Being the producer cum manufacturer of value added
products of Moringa, he could incur higher cost per unit production and distribution due to the nature of higher
margin demanded by the dealers and higher input cost for establishing the plantations under organic situation.
7 Recommendations
The need of Value added products of Moringa is growing alarmingly both in Regional, National and International
Markets and hence the technology and infrastructure support must be provided by establishing a “National
Research Centre for Moringa” or a Commodity Board on the lines of “Tea Board” may be established and
pronounced as a “Moringa Board” for tapping its potentials both in production, processing and Export.
Quality Certification should be given by Agricultural and Processed Food Products Export Development
Authority (APEDA) and it can empower some more organizations to do quality certification to avoid bribe and it
should impart competition into the certification issues and the manufacturer should be provided with doorstep
service to maintain the quality without any hassle.
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