Medicinal Plant Research 2024, Vol.14, No.5, 285-296 http://hortherbpublisher.com/index.php/mpr 293 Another solution is to conduct sensory evaluation studies to gather consumer feedback on different formulations. By understanding consumer preferences and taste profiles, manufacturers can adjust the formulation to better meet market demands. Additionally, incorporating microencapsulation techniques can help in masking the bitter taste of certain bioactive compounds, thereby improving the overall sensory experience. These strategies not only enhance the taste but also increase the likelihood of regular consumption, which is essential for achieving the desired health outcomes in hyperglycemic patients (Li et al., 2021b). 8 Market Application and Promotion Strategies for PolygonatumFunctional Beverages 8.1 Analysis of current status and trends in domestic and international functional beverage markets The global functional beverage market is experiencing significant growth, driven by increasing health consciousness among consumers. Functional foods and beverages, formulated from natural ingredients with targeted physiological functions, are at the heart of research and development in the food industry. However, the development of novel functional food products requires extensive research and clinical efficacy trials, which can be financially challenging for food manufacturing companies (Nazir et al., 2019). This trend is evident in the rising demand for beverages that address specific health concerns, such as diabetes and cardiovascular diseases, through natural ingredients like Polygonatumextracts (Zhao et al., 2018). In the domestic market, particularly in China, Polygonatum-based products have a long history of use in traditional medicine. The rhizomes of Polygonatum species are known for their anti-diabetic, anti-fatigue, and anti-aging properties, making them suitable for functional beverage formulations (Li et al., 2021). Internationally, there is a growing interest in harnessing the bioactive compounds of Polygonatumfor functional foods, driven by their proven health benefits and low toxicity (Zhao et al., 2018). This global trend presents a promising opportunity for the development and promotion of Polygonatumfunctional beverages. 8.2 Product positioning and target consumer group analysis Polygonatumfunctional beverages should be positioned as premium health drinks that offer specific benefits for managing blood glucose levels and improving overall metabolic health. The primary target consumer group includes individuals with prediabetes or type 2 diabetes, as well as health-conscious consumers looking to prevent metabolic disorders. The hypoglycemic effects of Polygonatumextracts, as demonstrated in various studies, make these beverages particularly appealing to this demographic (Li et al., 2020a; Wang et al., 2022). Additionally, the beverages can be marketed to middle-aged and elderly consumers who are more likely to suffer from age-related metabolic issues. The anti-aging and anti-fatigue properties of Polygonatum extracts further enhance their appeal to this group (Zhao et al., 2018). By highlighting the traditional use of Polygonatum in Chinese medicine and its scientifically proven benefits, the product can attract both domestic and international consumers seeking natural and effective health solutions. 8.3 Market promotion strategies and branding plans Effective market promotion strategies for Polygonatum functional beverages should include educational campaigns that inform consumers about the health benefits of Polygonatum extracts. Collaborations with healthcare professionals and nutritionists can help build credibility and trust in the product. Additionally, leveraging social media platforms and health-focused blogs can increase awareness and engagement among potential consumers (Nazir et al., 2019). Branding plans should emphasize the natural and traditional aspects of Polygonatum, positioning the beverages as a fusion of ancient wisdom and modern science. Packaging design can incorporate elements that reflect the product's heritage and health benefits, appealing to both traditional and contemporary consumers. Offering free samples and conducting taste tests in health food stores and at wellness events can also help in gaining consumer acceptance and building a loyal customer base (Li et al., 2021).
RkJQdWJsaXNoZXIy MjQ4ODYzNA==