Tree Genetics and Molecular Breeding 2025, Vol.15, No.1, 25-32 http://genbreedpublisher.com/index.php/tgmb 29 internationally under branding strategies (Liu et al., 2018; Wang, 2018). In 2022, Fujian’s bamboo industry achieved a total output value of 44 billion RMB, employing 600 000 people and showcasing the advantages of large-scale operations. Additionally, Fujian has extended the bamboo shoot industry into cultural tourism by developing activities such as bamboo shoot harvesting experiences and bamboo forest sightseeing, infusing the industry with cultural and tourism value to maximize bamboo resource benefits. 4.2 Bamboo forest ecotourism in Ninghai The integration of the tertiary sector in Ninghai’s bamboo shoot industry is also reflected in the exploration of bamboo forest ecotourism. Shanlixiang Company has established a bamboo forest ecotourism demonstration base in Zhongyangshan Village, Huangtan Town, combining bamboo forest resources with tourism to create unique bamboo shoot harvesting experiences. Known for its large, tender, and sweet bamboo shoots, Zhongyangshan Village has become a popular destination thanks to the company’s efforts to transform bamboo forests into “internet-famous” tourist spots, attracting visitors to experience the joy of harvesting bamboo shoots. The company also converted nearby tea gardens into pick-your-own tourist attractions, enriching tourism offerings. Additionally, the base features scenic facilities such as viewing platforms and windmill clusters, with comprehensive upgrades to roads and waterways to enhance visitor experiences. This bamboo forest ecotourism model not only injects new momentum into the bamboo shoot industry but also drives local economic development (Weng et al., 2015; Wang, 2023). By tapping into the cultural and ecological value of bamboo forest resources, Ninghai’s mountainous areas are gradually forming a new industrial pattern centered on bamboo shoots, integrating sightseeing, leisure, and agricultural production, embodying the concept that “ecology itself is value”. 5 Strategies for Sustainable Development 5.1 Policy and financial support Sustainable development of Ninghai’s bamboo shoot industry requires integrated strategies encompassing policy, technology, and community collaboration. Government policy support and financial investment form the foundation for revitalizing the industry (Monaco and Shao, 2022). Enhanced policy measures should designate the bamboo shoot industry as a priority for local economic development, with specific plans outlining goals and implementation pathways. For example, policies should promote the transformation of low-yield bamboo forests and the cultivation of high-yield bamboo forests to improve production efficiency and quality. Special funds should support the entire industry chain, with fiscal resources allocated to bamboo shoot harvesting, processing technology upgrades, and market expansion. For instance, subsidies for equipment procurement in harvesting, encouragement of high-value-added product development in processing, and financial support for e-commerce platforms and logistics systems in sales can boost the industry’s growth. Introducing carbon trading mechanisms to monetize the ecological benefits of bamboo forests can further enhance the competitiveness of the bamboo shoot industry. Effective monitoring and enforcement of policy implementation are crucial to ensure that funds and resources are directed to industry development. Additionally, establishing a robust social service system to provide technical guidance, market information, and legal support to farmers can help them integrate better into modern industry chains (Chan and Flynn, 2018). 5.2 Technology and innovation-driven development Technology and innovation are core drivers for revitalizing Ninghai’s bamboo shoot industry. Scientific bamboo forest management should be prioritized, with projects such as the “Bamboo Shoot Garden” initiative expanded and implemented. For example, digitalization and intelligent bamboo shoot cultivation can be achieved through smart irrigation systems, precise fertilization technologies, and bamboo forest health monitoring devices, significantly improving yield and quality (Guo, 2022). Advancing bamboo shoot processing technologies and expanding product varieties and value-added offerings are also critical. Enterprises should be encouraged to develop high-value-added products such as canned bamboo shoots, bamboo juice beverages, and bamboo fiber-based foods, along with byproducts like bamboo charcoal and bamboo cakes, to maximize resource utilization (Tariga, 2020; Borowski, 2021). Moreover, adopting food safety technologies and establishing standardized bamboo shoot product systems can ensure quality and market competitiveness. Innovations in sales models should leverage big data, artificial intelligence, and blockchain technologies to build efficient supply
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