Molecular Plant Breeding 2025, Vol.16, No.3, 202-210 http://genbreedpublisher.com/index.php/mpb 209 7.3 Consumer market and industry impact In the long run, the launch of gene-edited golden pitaya is expected to increase consumers' awareness and preference for the fruit, and drive the upgrading of the planting industry. New varieties with better flavor will be more popular in the market, with higher prices and added value, and increased income for growers. At the same time, since gene editing does not produce exogenous proteins like genetic modification, consumer acceptance may be higher. Once the supervision is clear and public science is in place, gene-edited fruits are expected to gradually enter the mainstream market. As an emerging region for golden pitaya cultivation, China can take this opportunity to create a high-end specialty fruit brand and enhance its international competitiveness. Acknowledgments Thanks to the research assistants for their support and assistance in literature search and library analysis. Conflict of Interest Disclosure The authors affirm that this research was conducted without any commercial or financial relationships that could be construed as a potential conflict of interest. References Baumann K., 2020, Plant gene editing improved, Nat. Rev. Mol. Cell Biol., 21: 66. https://doi.org/10.1038/s41580-019-0207-2 Cao X., Wei C., Duan W., Gao Y., Kuang J., Liu M., Chen K., Klee H., and Zhang B., 2021, Transcriptional and epigenetic analysis reveals that NAC transcription factors regulate fruit flavor ester biosynthesis, The Plant Journal, 106(3): 785-800. https://doi.org/10.1111/tpj.15200 Chen J., Xie F., Cui Y., Chen C., Lu W., Hu X., Hua Q., Zhao J., Wu Z., Gao D., Zhang Z., Jiang W., Sun Q., Hu G., and Qin y., 2021, A chromosome-scale genome sequence of pitaya (Hylocereus undatus) provides novel insights into the genome evolution and regulation of betalain biosynthesis, Horticulture Research, 8: 164. https://doi.org/10.1038/s41438-021-00612-0 De Carvalho T., Holt S., Souffriau B., Brandão L., Foulquié-Moreno M., and Thevelein J., 2017, Identification of novel alleles conferring superior production of rose flavor phenylethyl acetate using polygenic analysis in yeast, mBio, 8(6): e01173-17. https://doi.org/10.1128/mbio.01173-17 Fang H., Shi Y., Liu S., Jin R., Sun J., Grierson D., Li S., and Chen K., 2023, The transcription factor CitZAT5 modifies sugar accumulation and hexose proportion in citrus fruit, Plant Physiology, 192(3): 1858-1876. https://doi.org/10.1093/plphys/kiad156 Fan Z., Tieman D.M., Knapp S.J., Zerbe P., Famula R., Barbey C.R., Folta K.M., Amadeu R.R., Lee M., Oh Y., Lee S., and Whitaker V.M., 2022, A multi-omics framework reveals strawberry flavor genes and their regulatory elements, New Phytologist, 236(3): 1089-1107. https://doi.org/10.1111/nph.18416 Holt S., De Carvalho T., Foulquié-Moreno M., and Thevelein J., 2018, Polygenic analysis in absence of major effector ATF1 unveils novel components in yeast flavor ester biosynthesis, mBio, 9(4): e01279-18. https://doi.org/10.1128/mbio.01279-18 Hua Q., Chen P., Liu W., Ma Y., Liang R., Wang L., Wang Z., Hu G., and Qin Y., 2015, A protocol for rapid in vitro propagation of genetically diverse pitaya, Plant Cell, Tissue and Organ Culture, 120: 741-745. https://doi.org/10.1007/s11240-014-0643-9 Karkute S.G., Singh A.K., Gupta O.P., Singh P.M., and Singh B., 2017, CRISPR/Cas9 mediated genome engineering for improvement of horticultural crops, Frontiers in Plant Science, 8: 1635. https://doi.org/10.3389/fpls.2017.01635 Kaur G., Abugu M., and Tieman D., 2023, The dissection of tomato flavor: biochemistry, genetics, and omics, Frontiers in Plant Science, 14: 1144113. https://doi.org/10.3389/fpls.2023.1144113 Ling L.Z., Hu X.D., and Zhang S.D., 2024, Divergence in MiRNA targeting of AchAco and its role in citrate accumulation in kiwifruit, BMC Plant Biology, 24: 1157. https://doi.org/10.1186/s12870-024-05877-w López-Casado G., Sánchez-Raya C., Ric-Varas P.D., Paniagua C., Blanco-Portales R., Muñoz-Blanco J., Pose S., Matas A.J., and Mercado J.A., 2023, CRISPR/Cas9 editing of the polygalacturonase FaPG1 gene improves strawberry fruit firmness, Horticulture Research, 10(3): uhad011. https://doi.org/10.1093/hr/uhad011 Lu H., Zhao H., Zhong T., Chen D., Wu Y., and Xie Z., 2024, Molecular regulatory mechanisms affecting fruit aroma, Foods, 13(12): 1870. https://doi.org/10.3390/foods13121870 Martínez-Rivas F.J., Blanco-Portales R., Moyano E., Alseekh S., Caballero J.L., Schwab W., Fernie A.R., Muñoz-Blanco J., and Molina-Hidalgo F.J., 2022, Strawberry fruit FanCXE1 carboxylesterase is involved in the catabolism of volatile esters during the ripening process, Horticulture Research, 9: uhac095. https://doi.org/10.1093/hr/uhac095
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