International Journal of Marine Science 2016, Vol.6, No.6, 1-10
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The aim of this is to respond to the Minister of Tourism and Creative Economy of Indonesia on developing her
Wonderful Indonesia 2016 Program, by valuating social communication of sustainable coastal tourism in Samudra
Baru and Tanjung Pakis' beach, Karawang, Indonesia.
Literature Review
Sustainable tourism
In the context of responsible tourism management, to make mass tourism into sustainable tourism, it would
support the economy and preserving the environment in a sustainability manner. However, in practice, we often
find indicators such as the lack of understanding of the concept; lack of awareness, coordination, monitoring
mechanisms; and a limited budget (Farmaki et al., 2014).
Meanwhile, in an economic context, sustainable tourism development focuses more on economic growth, and less
attention to environmental protection efforts among shareholders. They prefer the key to success is based on the
administration structure of government agencies that may touch on successful implementation of policies and
planning for sustainable-tourism development (Liu and Mwanza, 2014).
Coastal tourism
Coastal-tourism is a tourist's attraction that utilizes the beauty of the intersection line between earth and ocean
along the coastline. Coastal areas landward include: the land parts both dry and submerged, and is still tempted by
the tides, the ocean breeze, and the intrusion of salt water (Supriharyono, 2000). While the boundary marine
resource management is four miles far that valuated from the shoreline seaward to a city (Law No. 32, 2004).
In the context of risk management, sustainability recommends that tourism-planning policies need to overcome
the pressure of tourists, tourism-agencies, and 60% of coastal-communities that live along the coastline. A key
success factor behind the development of coastal-tourism depends on the planning based on the concept of
sustainability, which would be useful to prune back the level of ecological risk the beach resort.
Sustainable coastal-tourism
In the context of risk management, sustainable coastal-tourism should be backed by coastal tourism-planning
policies to cope with the insistence of the tourists, tourism-agencies, and 60% of local community residential that
live on eroded areas near the coastline. Key to the successful growth of the tourism is depended on the tourism
planning that supported a concept of sustainability, which would be useful to cut back the degree of ecological risk
the beach resort.
However, sustainable coastal-tourism developed and managed by tourism-policy planning, and involving local
communities all along the coast (Mavris, 2014) as they are developed to balance economic growth and reduce the
negative environmental impact and preserve the environment as a result of the activities of the stakeholders, and
structure administration (Liu and Mwanza, 2014).
Co-management and social communication
Co-management becomes a new paradigm in the management of natural resources and the environment because
of the demands of decentralization. The idea of collaborative management is a partnership between the
government, local communities and resource users, non-governmental organizations to negotiate and establish the
framework, and responsible area (IUCN, 1994). It occurs in a situation where two or more communal actors
negotiate to determine and ensure the distribution of rights and obligation is a fair of a region, area or natural
resources.
One of these half-dozen fields of co-management is a social-communication that will be addressed in this study. It
is very useful to build bridges of understanding in coastal-communities by exchanging messages with a way of
communicating with the aim to create an understanding and enrich the knowledge necessary to use it to perform
the management of coastal-resources in a sustainability manner. Social-communication beneficial to bridge the
understanding of coastal-tourism in a sustainable manner that will benefit the communities by involving the
